When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...

Instagram just made it a whole lot easier to control what you see in your main feed. The app expanded its algorithm personalization feature to its central feed so users can choose exactly what topics ...

When social media first became popular, it was pretty simple. Whether it was Facebook, Instagram, or Twitter, the people in your network posted their thoughts and you were able to read them. Then, ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Being “seen” on Instagram isn’t just about great content anymore, it’s about how the algorithm decides who deserves attention. Likes, reach, and visibility are all filtered through Instagram’s AI. The ...

Your Algorithm shows you the topics the system thinks you care about most and lets you act on them. You can see the full list, add topics you want more of, and ditch the ones you do not. Right now, ...

Instagram is overhauling its recommendation algorithm for Reels to boost "original content" in a move that will have significant implications for aggregator accounts and others that primarily repost ...

Instagram Catch Up Stories feature groups unviewed posts from accounts you follow into a separate tray section, giving ...

The government has sought a detailed look into how algorithms deployed by Meta-owned platforms like Instagram and Facebook work ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

Five days after the European Commission declared Instagram's recommendation system an "addictive design" in breach of EU digital law, the people running that system find themselves in an awkward ...