Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Forbes contributors publish independent expert analyses and insights. Insights on board, CEO, and C-level marketing strategy issues Understanding who to sponsor starts with understanding the brand.

Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Chief marketing officers are tasked with navigating an ever-changing business and consumer landscape. Six marketing leaders told Insider how CMOs can help their companies grow and avoid pitfalls. This ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...