Apple has famously bragged that it will never invade your privacy to serve ads, but it does have an ad business on its App Store and elsewhere. The company is now expanding that business by adding a ...

Google could offer users a new selection of shortcuts under the Search bar in a future release of the Google app. We’ve spotted an early version of the revamped UI with three instead of four shortcuts ...

App advertisers are no longer required to implement deep linking to run App campaigns for engagement, Google Ads announced Monday. As a new option, advertisers can select “Set to app homepage” during ...