To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

The team was first named Dallas Steers and then Dallas Rangers for a short time. However, the organization changed the name to Cowboys in 1960 to avoid confusion with another major baseball team. The ...

There have been countless iconic images that represent Detroit sports over the last century. All of these athletes accomplished those feats wearing Detroit logos, some of which have been long retired ...

The Seattle Seahawks were one of the two expansion teams to land in the NFL in 1976. They have one Super Bowl in their trophy cabinet to date. The team is known for their raucous fanbase, who are ...