Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This ...

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their ...