Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

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Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google Analytics 360 now offers the ability to create product line sub-properties, custom user roles and large caps on dimensions, audiences and conversion types. The update -- announced Thursday for ...

Google on Thursday called the transition to Google Analytics 4 (GA4) from Universal Analytics (UA) complex -- especially for enterprise customers -- so the company is pushing the migration deadline ...

Google’s Optimize and Optimize 360 website testing and analytics tools will be phased out later this year in favor of Google Analytics 4. Google’s Optimize and Optimize 360 website testing and ...

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns.

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. On Thursday, Google announced a revamped ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

Marketing firm Merkle has partnered with Cardinal Path, a marketing analytics consulting firm and fellow member of the Dentsu Aegis Network, to deliver advanced Google Analytics 360. As part of the ...