Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly ...

Google (NASDAQ:GOOGL) had offered to sell its advertising marketplace AdX earlier this year to alleviate EU competition concerns over its adtech practices, but the proposal got short shrift from ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The future of Google’s adtech business is being decided in a federal court in Virginia. In April, a federal judge ruled that Google violated U.S. competition law by maintaining an illegal monopoly of ...

Alphabet’s Google (GOOGL) made a significant concession earlier this year by offering to sell its AdX marketplace to end an EU antitrust investigation. However, European publishers rejected the offer, ...

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...

Pixalate has expanded its Global Seller Trust Indexes, which rank open programmatic ad sellers across the web, mobile, and connected television (CTV) based on quality. Google AdExchange (AdX) has ...