A new report from Glamdring Research identifies BTS (Behind The Scenes) as a leading platform shaping the future of ...

Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the through line of everything I’ve written about since 2023. If ...

On Tuesday, Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) CEO Sundar Pichai hinted at potential future monetization strategies for Gemini AI, including the introduction of ads. What Happened: During the ...

Google’s MUM (multitask unified model) addresses complex search queries, and could become the future to monetize a combination of traditional search -- paid and organic -- with artificial intelligence ...

Chris Pfaff is a leading new media and technology producer and strategist. He was the first to use IRC for an interactive corporate webcast; he produced one of the first DVDs; he produced the first HD ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...

PayPal is a net-cash market leader priced like an ex-growth laggard. Branded margins are improving while Venmo, PayPal Ads and BNPL add fresh monetization layers. Free cash flow funds aggressive ...