A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Miniature businessman stand on white jigsaw. One jigsaw are missing from board. Business vision concept. Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 2 hours 31 min ago By Alexandra Jardine - 3 hours 1 min ago By Adrianne Pasquarelli - 3 hours 1 min ago By Garett Sloane - 3 hours ...

Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach ...