Seeking Alpha

Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty Forrester’s new Brand Experience Index ...
Business Wire

Forrester’s Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions

NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, ...
jdpower

Some New Vehicle Technologies Risk Failing While Others Become “Must Have,” J.D. Power Finds

New-vehicle buyers are being offered an increasing number of advanced technology features, some of which are hits while others are currently missing the mark. The J.D. Power 2020 U.S. Tech Experience ...
Business Wire

Forrester Releases US 2016 Customer Experience Index Scores, Ranks CX Quality of More Than 300 Brands

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Consumers expect better, faster, and more connected experiences, emphasizing the importance of customer experience (CX) for businesses today. Forrester (Nasdaq: FORR ...
Nasdaq

Forrester's US 2020 Customer Experience Index Reveals CX Quality Improved Dramatically Over The Past Year

CAMBRIDGE, Mass., June 15, 2020 /PRNewswire/ -- According to Forrester's US 2020 Customer Experience Index (CX Index™) rankings, 27% of brands improved their CX Index scores over the past year, a ...