Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Meet Google's agent Universal Commerce Protocol (UCP) standard linking AI assistants to retailers, carts & wallets, so you ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...

Business Agent, and Direct Offers, Google began 2026 with an ambitious commitment to e-commerce, in partnership with some of ...

Discover how Google's Universal Commerce Protocol (UCP) transforms e-commerce visibility through AI-powered shopping experiences. Learn implementation strategies and advertising impact.

Amidst 4,700% surge in AI-driven traffic to U.S. retail sites, new protocol enables safer agent-driven checkout by helping merchants verify agents and avoid malicious bots Over the past year, ...

Retail’s AI-driven digital transformation is well underway. In 2026, more than ever, customers are looking to technology for smoother, hassle-free shopping experiences, while businesses harness it to ...

A new testing protocol to gauge the protective qualities of ecommerce packaging has been released by the International Safe Transit Association (ISTA) to help retailers, brands and their partners ...