The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

The ad opens with Des in a shopping centre conducting interviews about digital television. Spotting two ‘average’ people, he approaches Al and Monkey. They are sat on a bench resting after a busy day, ...

Digital advertising. Image by Tim Sandle. Digital advertising. Image by Tim Sandle. Digital signage has long been considered the future of advertising. The idea and technology opens doors to new and ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...

The U.S. Department of Justice has filed suit against Google over alleged antitrust issues, claiming the search giant has monopoly control of the digital ad market. The DOJ is joined by eight states ...

For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf. Investing in this medium is a tall order for ...

Responsibility for compliance extends across the digital advertising ecosystem, including advertisers, service providers, ...