Your piece sort of ties into something I was already working on, and I wanted to make sure what I was writing came off more as respectful disagreement rather than flamethrower, if you will. You wrote: ...

Please note: This item is from our archives and was published in 2021. It is provided for historical reference. The content may be out of date and links may no longer function. Excel’s Analysis ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

I love diving into the advanced analytical side of football -- it adds a whole new layer to watching games and it makes it all the more satisfying in the few instances in which the wildly ...

The offseason is the time for the best descriptive stats — how a player actually performed in the prior season beyond rote fantasy numbers. These stats are the foundation for our projections and ...

Whatever study you choose to conduct, it will probably have a target population. The target population is the group of people who could be involved in your study. For example, if you wanted to do some ...