Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

Counsel at Red Lobster, Atlassian and two other companies say it’s hard to register descriptive terms, but that it can be worth the slog in some cases Conventional wisdom suggests that descriptive ...

Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

When I first taught personal narrative in my freshmen Literature and Writing course last year I planned a traditional unit. I practiced descriptive writing techniques by having them listen to the ...

Researchers have developed an intelligent computational model of the descriptive grammar of the Spanish language. This opens up new possibilities for the computational representation of languages and ...