Knowledge-based economies are increasingly built on data-driven intelligence rather than traditional capital or labor alone.

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Businesses, no matter what size, rely on data to keep things running, whether it’s to improve services to attract more ...

What exactly does it mean to be a data-driven organization? It’s a question that many CEOs are contemplating these days as leadership teams and boards push businesses to make data an integral part of ...

Faced with declining enrollments and changing demographics, colleges and universities must make use of data and analytics to better serve students. With the anticipated higher education enrollment ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

THE Department of Science and Technology (DOST) is taking significant strides toward strengthening its capacity to transform ...

For decades, the health and fitness industry has relied on motivation, aesthetics, and loosely defined programs to promise ...

Cathy Rowe, Senior Vice President and Segment Leader, U.S. Professional Market, Wolters Kluwer Tax & Accounting North America, discusses how data-driven insights combined with analysis and guidance ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...