NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

HONG KONG, Sept 6, 2021 - (ACN Newswire) - - Creative China Holdings Limited ("Creative China" or the "Group"; stock code: 8368) announced today that the Group and Truth Pictures (Hong Kong) Limited ( ...

A policy framework is in the works by the Creative Arts Agency to establish a creative arts curriculum for Ghana’s education sector. Chief Executive of the agency, Gyankroma Akufo-Addo told JoyNews ...

Deputy Minister of Tourism, Arts and Culture of Malaysia, Khairul Firdaus Akbar Khan delivers a speech at the Opening ASEAN-UK Symposium On The Development Of ASEAN Creative Economy Sustainability ...

Predis.ai today released its 3-step "Creative Velocity” framework to help digital advertisers combat ad fatigue, which now hits campaigns within 48 hours. The framework outlines actionable AI-driven ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. This is not advice on writing a LinkedIn profile or choosing ...

We’ve all been there: that moment when the great opportunity you came up hits a brick wall of, “I’m not sure we can …” or, “Good idea, but …” or even better, “How will that integrate with our database ...

KUALA LUMPUR, Feb 20 (Bernama) -- The ASEAN-UK Symposium on the Development of ASEAN Creative Economy Sustainability Framework served as a key platform for advancing the region's cultural and creative ...