Google announced yesterday afternoon on Google+ that they have a new code snippet that will make checking the status of AdWords conversion tracking tags is faster and clearer. If you add the code ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns. Your ad ...

Emily Williams writes that Google has made it easier to track and manage AdWords conversions by adding three tabs--Conversion, Webpages, and Code. She also provides a link to directions on how to ...

Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically serve ...

Google has introduced a new conversion strategy to its search adverts, as it aims to help offer marketers more insight into how AdWords can drive multi-platform conversions. The search giant has ...

AdWords users who were also tapping Google's built-in Conversion Tracking no longer have to display the "Site Stats" logo on their tracked pages. Previously, a text block with the words "Google Site ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...