High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision ...

Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

Every visit to your online store represents a golden opportunity. And while attracting visitors is essential, the true magic happens when those visitors transform into loyal customers. This is where ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...

Opinions expressed by Entrepreneur contributors are their own. A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...