Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Strong customer analytics are the foundation of consumer trust and today SAS, a global leader in data and AI, announced it ...

It then offers insights regarding where customer preferences are headed and how companies should proactively respond. It stands out by offering micro-segmentation and predictive modeling. After ...

GapMaps has announced a new strategic global partnership with UK-based data specialists Panolytica, providing businesses with ...

KANSAS CITY, Mo.--(BUSINESS WIRE)--Consumer Orbit, a leading consumer science company specializing in understanding consumers and their media and in-market behaviors, announced the launch of its new ...