When it comes to communication, words get it done. Words can sell, excite, inflame, prompt sacrifice, mend hearts, and that’s not even the beginning. People remember leaders for their words. The right ...

Soon after you arrive at work, you have a meeting in the boardroom with potential clients. When you enter, the room is full. Your boss is struggling valiantly to load up the slides. So, to fill the ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...

Stock prices tumble when CEOs use abstract or vague language to describe company progress on earnings calls, according to a study published in Strategic Management Journal. Researchers examined 500 ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 58 min 45 sec ago By Tim Nudd - 1 hour 13 min ago 2 hours 43 min ago By Garett Sloane - 2 hours 58 min ago By Tim Nudd - 3 hours ...

Your story telling is only as good as the change it creates! Creating awareness and galvanizing your troops to sail across uncharted waters is what separates a good captain from another sea farer. To ...