Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

Imagine you’re on a first date, sipping a martini at a bar. You eat an olive and patiently listen to your date tell you about his job at a bank. Your brain is processing this scene, in part, by ...

When you need to clearly and succinctly explain an idea for a business, product, design or program – or for anything else that doesn't yet exist – then you need a concept statement. A concept ...

EUGENE, Ore. - March 29, 2018 - If your idea of a perfect dog is an abstract rendering of canine qualities extracted across many encounters in your life, you are not alone in how your brain connects ...

More than 2,000 years ago, Aristotle argued that our thoughts are based on internal representations of the external world, and he distinguished between sensation (the image impinging on the retina) ...