The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. When it comes to franchise success, continually striving for improvement is key. In the marketing ...

In theory, a product brand name can communicate a false advertising message, but it doesn’t happen often in practice. Such an instance was found to have occurred according to a recent decision by the ...

PICATINNY ARSENAL, N.J. - The U.S. Army Combat Capabilities Development Command (DEVCOM) Armaments Center seeks not only to create new technologies for the warfighter, but also to leverage foreign ...