Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

The Test Drive feature lets you see aspects of the Microsoft Dynamics CRM as part of a guided tour. The Test Drive for Microsoft Dynamics CRM is role-based, so you see different screens and tip boxes ...

CRM users need to be trained. But they don't particularly like training, and they sure don't remember it. Is there a better way? We all know the drill: as a software deployment draws near, it must be ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

Customer relationship management (CRM) software helps sales, marketing, and customer service professionals track which customers they've spoken with, when they spoke, and the topic under discussion.

Customer relationship management (CRM) software helps sales, marketing, and customer service professionals track which customers they've spoken with, when they spoke, and the topic under discussion.