Millennials’ risky holiday shopping habits could lead to costly cyber losses. Learn how to protect your data and avoid ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Retail therapy can be an expensive coping mechanism. Here’s why impulsive shopping is so hard to resist. Have you ever walked into a store with a simple grocery list in hand, only to emerge with a ...

NEW YORK & TORONTO--(BUSINESS WIRE)--New research from #paid, a creator marketing platform that connects brands with content creators, indicates that influencers have a greater impact than celebrities ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the ...

Are You a People-Pleaser at Your Own Expense? "We are fundamentally in a different place than we were in March and April." – Geoff Freeman, Consumer Brands Association. We have seen this show already ...

Compulsive behavior refers to the continued repetition of a behavior despite adverse consequences. The compulsions are fuelled by the obsessions (e.g., intrusive thoughts of contaminations).