In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

CHICAGO--(BUSINESS WIRE)--G2 today published its 2024 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers across the globe to understand their plans, behaviors, and ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...

Kenda Laney, founder & CEO of Laney Media, has a social media and personal brand audience of nearly 450,000 followers across all platforms. Sales is the lifeblood of any business, yet many founders ...

Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. What if the perfect buyer for your business is already in your ...