This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its Diamond ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Expanding its benefits beyond brides, David’s Bridal is ...

From listing the order of events for the upcoming wedding ceremony to naming all the lovely people in your bridal party, a wedding program is a necessary outlet to informing the wedding guest of the ...

A Catholic wedding program is more than a schedule—it’s a meaningful guide that helps guests follow the sacred rituals and participate in the Mass. From listing the order of service to honoring loved ...

David’s Bridal has introduced David’s Style Squad, a commissioned ambassador program encompassing creators, frontline associates and the bridal retailer’s loyal customers. The Style Squad will help ...

The words “wedding technologies” sound so techy, one would think it’s rocket science. But it’s a simple way to do away with paper in favor of a digital wedding. Truth is, eliminating paper for wedding ...

When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...