Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This is a fascinating time to be working in the field of marketing. Technology has given us so many interesting options to market our brands and attract our target audiences. One of the things that I ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its ...

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – ...

Blog posts falling on deaf ears (or...blind eyes)? Here are some strategies that can help increase your blog post conversions. Brands continue to churn out more and more content each year. In fact, ...

Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn’t mean that it’s cheap. If you want to execute a high-quality strategy, you’ll need to ...

Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall? Research shows that 91 percent of B2B marketers now use content marketing. Why is ...