Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Jun 28, 2025, 09:21am EDT Enabling your subject-matter experts ...

Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

A new certification program for content creators aims to strengthen trust and transparency when promoting products and services. As the creator economy surges with projections to top $250 billion in ...

Target has introduced Club Target for everyday creators and Target Ambassadors for established influencers, aiming to convert social media engagement on TikTok and Instagram into sales. The ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

The rise of influencers and creator-driven content has fundamentally reshaped online marketing. Brands increasingly turn to influencers to reach audiences in authentic, engaging ways, but this new ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

NEW YORK—In what advertisers hope will be a notable development in advertising standards and transparency in the creator economy, the Institute for Responsible Influence has announced the launch of ...

Embracing the rise of social commerce, Best Buy has begun inviting influencers to join its “new curated shopping experience,” a program in which creators earn commissions from tech products they sell ...

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