While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

Creating an online presence used to require technical skills, hiring designers, or spending weeks building a website. Today, AI tools have simplified this process, allowing startups, creators, and ...

Your landing page is basically like your Tinder profile. You’ve only got a few seconds to keep someone from swiping left and close the deal as quickly as possible. And if you want to play the long ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience ...

The first generation of landing pages was basic, almost cliché. They consisted of a headline, a few bullet points, a "hero shot" image, and a form. They captured leads with the promise of a whitepaper ...