Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google's Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to ...

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them. Adweek reported that Google told agencies it plans to bring ads to the ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that happen after an ad is viewed rather than clicked. Previously, VTC worked ...