Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

The U.S. stock market has performed admirably so far in 2025. Stocks, as measured by the S&P 500, have appreciated more than ...

Excel's native Analyze Data tool provides instant visual data summaries without the added cost of a premium chatbot ...

Explore the features, capabilities and benefits of some of the top data analytics tools to determine which is the best fit for your business. Big data analytics tools have become indispensable, as ...

SoftwareWorld has released its latest rankings of top AI-powered social media analytics tools, highlighting their ability to automate measurement and deliver predictive insights. The shift reflects a ...

Compare the best data cleaning software in 2026, including top tools for CRM hygiene, data enrichment, enterprise data ...

AI can offer advantages in data processing speed and scale, but it also comes with risks, including data quality issues, ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...