I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the ...

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral ...

NEW HANOVER COUNTY, NC (WECT) – High school coaches have long been credited with building character and teaching the life lessons that can't be learned in the classrooms. One local coach is teaching ...

Unless you live under a rock, you’ve undoubtedly seen many videos of the ALS Ice Bucket Challenge. There are many creative videos of people dumping ice buckets that have certainly created much ...

The ALS Ice Bucket Challenge is a great case study for the true potential of social media and viral marketing. No other phenomenon has ripped through the Internet quite so quickly and on such a ...

I am one of at least 20,000 Americans currently living with amyotrophic lateral sclerosis (ALS), just a part of the broader worldwide community mourning the passing of Stephen Hawking. His life was ...

As a board member for the ALS Greater New York Chapter, I have had a front row seat for the evolution of the now famous #ALSIceBucketChallenge” and how social media can impact a business almost ...