Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter. Why are ...
As the ‘like’ economy rises thanks to social networking sites such as Facebook, YouTube, Twitter and internet gate-keepers such as Google, digital marketers are increasingly able to tap into what can ...
Add Yahoo as a preferred source to see more of our stories on Google. A former colleague at Forrester Research published a study that described ad targeting and his view of the future of online ...
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