Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...
It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger ...
Advertising done right, ignites the economic fuel to drive content creators to produce high-quality, innovative forms of content that resonate with viewers. Out of all industries, advertising has been ...
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