Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

Adobe jumped into marketing services with the 2009 acquisition of Omniture, which was a leader at the time in web analytics. Adobe used Omniture as a platform to create the digital experience segment, ...

New capabilities across Adobe GenStudio, Adobe’s end-to-end content supply chain solution, empower marketing teams to scale personalized, on-brand content efficiently, including AI agents for workflow ...

Virtual events are notorious for being light on news. I'm not sure you can say that about Adobe Summit 2021. My colleague Phil Wainewright's keynote review is packed with updates. We haven't even ...

Adobe Inc (NASDAQ:ADBE) remains a major software company as nasdaq index discussions reflect cloud and digital media ...