Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into AI and safeguarding IP.

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...

A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...

Adobe today has launched an ad campaign that gushes “We Love Apple,” though after listing all the things the companies have in common it ends by scolding Apple for blocking technological freedom of ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Every year, Adobe showcases its latest offerings for professionals at Adobe Summit. Unsurprisingly, generative AI took center stage at this year's event and dominated the new product announcements. On ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

The problem of ad fraud is not going away and is expected to cost advertisers over $16 billion this year. As brands remain flummoxed over how to address this industry-wide issue, one major technology ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...