Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into AI and safeguarding IP.

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...

Adobe Systems plans to acquire Auditude, a video ad-management company, and integrate it with its digital marketing tools. The acquisition of privately held Auditude will give Adobe the ability to ...

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Adobe’s latest collaboration with Amazon Web Services (AWS) creates new customer experiences by combining innovations from both companies. The announcement, made Tuesday at the Adobe Summit in Las ...

Yahoo garnered a contextual advertising win by forging a partnership with Adobe to deliver ads inside PDFs. Under the partnership with Adobe, Yahoo will deliver keyword text ads inside PDFs. The free ...