Google’s display and mobile ad businesses may be chugging along at a combined $3.5 billion run-rate for the year, but competition from Apple’s iAd and other ad platforms mean the search engine can’t ...

Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...