Google’s display and mobile ad businesses may be chugging along at a combined $3.5 billion run-rate for the year, but competition from Apple’s iAd and other ad platforms mean the search engine can’t ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...