Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases ...

Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response, a number of ad networks have cropped up that specialize in connecting ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

CHICAGO - APRIL 7: A man looks toward window mannequins as he walks past an H&M clothing store April 7, 2005 in downtown Chicago, Illinois. Europe's largest fashion retailer, Sweden's Hennes & Mauritz ...

Side by side of Toby Byrne and the A+E Networks logo (Photo Credit: A+E Networks) A+E Networks will be experiencing a major shakeup in its advertising division in the new year. Starting in February ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...