We like to think that we’re untethered from the shackles of ambient marketing, that corporate logos aren’t as deeply embedded in our psyches as our own mothers’ faces. Ha! Direct your eye, dear reader ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Who has the better logo: McDonald’s or Burger King? According to the research, people respond more positively—meaning they consider brands more authentic and worthy of their money—when they have ...

The logo is a symbol of products, companies, projects, which is a very important element that influences images. Aras Atasaygın, a coder and designer, has released " OPEN LOGOS" that distributes such ...

Over the course of 2018, several major French business schools changed their logos. What were the changes exactly and, more importantly, what do these changes mean? Logos are visual signs that “speak” ...