Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, ...

"We see AI right now as an accelerant," says Unity SVP Adam Smith. "Players are going to accept this method of development." ...

As the AI tech craze continues, game engine developer Unity is the latest to attempt to capitalize on artificial intelligence in its offered products. This was announced today in the form of Unity AI: ...

Unity will launch two AI platforms aimed at speeding up content creation and making game worlds more realistic later this year. The company is also rolling out an AI marketplace that brings ...

Worlds come alive across billions of devices with Unity Sentis while Unity Muse supports creators with powerful AI-assisted workflows to accelerate development of real-time 3D games and experiences ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...